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Our Story

As a family-owned company since 1968 - NOW produces high-quality natural
products at prices that everyone loves. We are respected leaders in the
natural products industry, with a mission to provide value in products
and services that empower people to lead healthier lives. 

Why Take Psyllium Husk?

Why Take Psyllium Husk?

Learn what makes Psyllium Husk such an important component of maintaining a strong digestive system.
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Digestive Health

Digestive Health

Even if you do exercise often and enjoy a healthy diet, you may still be missing out on specific nutrients that support normal, healthy digestive functions.
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Immune Health Tips*

Immune Health Tips*

Wondering how to boost your overall immune system health? Try these tips from NOW.*
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